“We made the observation that women’s soccer is underestimated, less followed and even mocked while the skills of the players are very impressive and matches can bring as much emotion as those of men,” an Orange spokesperson told CNN. Orange said its ad is intended to support the athletes fighting for equal footing. FIFA President Gianni Infantino said in March that the association was embarking on a “historic journey for women’s football and for equality,” adding that the aim was equality in payments for the men’s and women’s World Cups in 20 respectively.įemale soccer players earn 25 cents to the dollar of men at World Cup, new CNN analysis findsįor all the practical barriers to gender equality including pay, viewership, ad revenue, poorer facilities and fewer opportunities, it is “sexist attitudes” and “shifting the attitudinal barriers that’s the toughest,” former executive director of Women’s Soccer Australia Heather Reid told CNN Sport.

The profound wage gap is a steep improvement from 2019’s games, when the women were making less than eight cents per dollar, according to data provided by world governing body FIFA and global players’ union FIFPRO.įIFA announced in June that, for the first time, about $49 million of the record $110 million Women’s World Cup prize money would go directly to individual players - at least $30,000 each for participating and $270,000 to each player on the winning squad. Soccer players at the 2023 Women’s World Cup will on average earn just 25 cents for every dollar earned by men at their World Cup last year, a new CNN analysis found. For their campaign, “it was essential that during the first half of the video, viewers would think they were enjoying male actions and the only way to make believe that was to… reshape women into men!”įemale soccer players have long been subjected to inferior treatment compared to their male counterparts, facing significantly lower pay and public interest. “For the majority of soccer fans (and that’s the problem), the general consensus is that ‘men’s soccer is better, faster, more interesting than women’s.’ We also know that soccer videos have a great success online,” an Orange spokesperson told CNN over email. (Photo by Cameron Spencer/Getty Images) Cameron Spencer/Getty Images The stadium will be a venue hosting matches during the 2023 FIFA World Cup held in Australia & New Zealand commencing on July 20th, with the final being played on August 20th.

SYDNEY - APRIL 28: An aerial view of Sydney Football Stadium on Apin Sydney, Australia.

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